We started Jems by Jemima Onuwe with a simple goal in mind: to create a platform that makes it easy for people to connect with others who share their interests and passions. Our journey has been a long and winding one, but we're proud of what we've
JEMS represents a reclamation of identity, a celebration of the very aspects of myself I once felt compelled to hide. It’s about rediscovering and embracing my heritage, my culture, and my authentic self. Through this brand, I aim to share these once-hidden parts of my identity with my audience, offering a contemporary perspective on what it means to be a Nigerian woman today.JEMS infuses my personal narrative—the essence of who I am as Jemima Onuwe, a Nigerian immigrant— with my personal styles of today into the designs of my clothing. It’s a story of resilience, self-acceptance ,self discovery and the beauty of cultural pride, woven into every piece.